If you’re overwhelmed with the number of analytics tools available on the market for communicators, you’re not alone. Between free options like Google Analytics, paid platforms like Meltwater and Adobe, and native analytics on social media sites, it can be a challenge to determine where to look to find the data that’s important to your team and company. Especially if it turns out that the metrics you need can’t all be found in one place. But, if utilized correctly, this can be a boon rather than a burden.
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